In order for my group and I to have a better understanding into horror genre title fonts (especially the virus sub-genre), I have analysed three film titles that I could potentially have an impact on the final group decision made for our virus sub-genre title font. Being able to acknowledge the conventions of horror film titles helps to influence what final virus sub-genre font is used within our teaser trailer.
‘I Am Legend’
The use of upper case lettering for all three words suggests dominance. Therefore, it could be interpreted that the protagonist within the film is in control within the disorganised and chaotic environment that they are faced with. The juxtaposition of colours (black and white) adds further to the audiences understanding of the relationship between good (protagonist) and the enemy (the infected). This supports Levi-Strauss’ theory.
'28 Days Later'
Much like mathematical fractions (dominator and numerator), the number of days remaining dominates how long individuals have had to deal with the virus' damage. Upper case lettering gives the appeal of authority and the scratch effect connotes desperation. The colour red symbolises anger and strength and black symbolises fear and death therefore, the font is able to foreshadow the films narrative.
