27 January 2015

Film Poster Analysis







Movie posters can be seen displayed on billboards, inside cinemas, in magazines, on the internet, and even on the sides of public transport. But it is important to consider the effects movie posters have on us as consumers. A movie posters main priority is to advert a film production before it is due to be released. The goal of a poster essentially is to “sell” the movie—to make us (the paying customer)  want to see it. Typically, film posters may have the movie title in a big and bold font. Images of the movie’s attractive actors are usually featured. In addition, the actors’ names are included on the poster to remind you that the movie has highly-regarded actors (bankers). Designs, colours, and fonts are used to appropriately reflect the mood and tone of the film. Furthermore, a film poster would most likely include a catchy sentence (tagline) that provokes the consumers interest and makes the plot seem intriguing. The visual elements on a movie poster can convey powerful messages. The best posters may make the audience anticipate an upcoming release. The worst ones may not have a persuasive effect at all. By analysing movie posters, you can gain a richer understanding of the elements that effectively grab the attention of spectators and sell the movie’s story—even before viewers see it for themselves.Questions my group and I should consider when creating our own movie posters...

Is the movie title prominently featured? Is the text easy to read?
Are the main actors shown? If so, which ones? What do their appearances and expressions convey about the movie?

What is the design of the movie poster? Does it accurately reflect the mood and tone of the film?


What other images are included? What do you notice about the framing of the images?


What text is shown on the poster? Is there a catchy tagline? If so, what does it tell us about the film?


Is there any other important information included on the poster?
Is the film poster persuasive enough for our target audience to want to go and see our film?

Framing -
The positioning of objects, actors, and text within the frame of a poster to achieve a particular effect. For example, a movie poster for an action film might feature the main actor framed in such a way as to make him seem attractive, strong, and invincible.

Mood -
The feeling created for a viewer by the director’s use of details, music, and cinematography.

Slogan/Tagline -
A catchy and memorable phrase or sentence on a movie poster. An effective slogan should convey the mood, tone, and main idea of the film without giving too much away. It should capture viewers’ attention and make them interested in the story.

Tone -
The filmmaker’s attitude as reflected in the movie—ironic, serious, and so forth.


21 January 2015

Shooting Schedule - Wednesday 21st January 2015

Wednesday 21st January 2015

Individuals present
Rosie Lines (Myself) - Present
Dean Fisher - Present
Jasmine Rosser - Present

Equipment Taken To Filming Location

Horror Make-up (specifically horror blood)

Even though those that are acting will already be in full costume and make-up, having a small amount of horror make-up on location, allows any corrections to be made in the event of clothing smudging the area or sweating.

Tripod
To help with the elevation and steadiness of the camera we are using to film with.

Spare Memory Cards
Encase there is very little or no filming space on the memory card already in the camera.

Camera (Canon EOS 1100D)
To film the necessary shots needed to create our virus sub-genre teaser trailer.

What the day consisted of

Today was an opportunity to film additional scenes such as blooded handprints on public property or where, typically, many people go or use. My group and I filmed scenes of the school elevator being left unused yet covered in blooded hand marks as well as blood dripping in a sink and blooded feather.

19 January 2015

Shooting Schedule - Monday 19th January 2015

Monday 19th January 2015

Individuals present
Rosie Lines (Myself) - Present
Dean Fisher - Present
Jasmine Rosser - Absent (due to illness)

Equipment Taken To Filming Location

Horror Make-up

Even though those that are acting will already be in full costume and make-up, having a small amount of horror make-up on location, allows any corrections to be made in the event of clothing smudging the area or sweating.

First-Aid Kit
A first-aid kit containing plasters, bandages, antiseptic wipes and rubber gloves in the event of an injury (see risk assessment).

Tripod
To help with the elevation and steadiness of the camera we are using to film with.

Spare Memory Cards
Encase there is very little or no filming space on the memory card already in the camera.

Sound Recording Microphone
To record ambient sound as well as actors voices.

Camera (Canon EOS 1100D)
To film the necessary shots needed to create our virus sub-genre teaser trailer.

Camera phone or Smartphone
If for any reason, the camera decided to stop working, my group and I can potentially use one of our phones to film the remainder shots needed for completion.


What the day consisted of
Today was the first day of filming with full cast present. All cast and crew met at my house allowing Dean and I to inform the actors what we required from them within each scene. As well as this, meeting before heading towards the main filming location, meant preparations could be made; specifically costume, the application of horror make-up and the signing of release forms. Here is the link to the footage of me applying the necessary horror make-up to actress Molly Bigg (http://rosielinesmediaa2.blogspot.co.uk/2015/01/horror-make-up-time-lapse-shooting-day.html). Scenes that my group and I filmed today focussed on establishing disequilibrium and the victims symptoms starting to show. For example, the loss of taste, hearing and sight.

16 January 2015

Shooting Schedule - Monday 16th January 2015

Monday 16th January 2015

Individuals present


Rosie Lines (Myself) - Present
Dean Fisher - Present
Jasmine Rosser - Absent (due to illness)

What the day consisted of

Due to the amount of allocated filming time running out, Dean and I spoke to our media studies teacher (Miss.Macdonald) about either being given extra filming time or changing the location of some scenes. Below, are screenshots of the conversation between myself and Miss.Macdonald regarding filming schedule.



After explaining my groups dilemma, we came to the conclusion that altering the location avoids the interference of factors such as unexpected weather conditions. Dean and I decided that instead of the beginning sequence showing our protagonist on his morning jog along the seafront, we will show him doing weights at his local gym; not only does this mean that we are able to film indoors but, the equilibrium my group and I are trying to establish is still present within our film. For the gym scene, we have decided to use the gym located within our school. The benefits of using the school gym includes free use (being a student at Castle Sixth Form means we have full access) and how accessible the gym is for all within my group (Dean Fisher, Jasmine Rosser and myself).

15 January 2015

Final Script Treatment

Sound bridge plays of heavy breathing whilst spectator is presented with a black screen. This creates an enigma as the audience begin to question where the sound is coming from. Fade in from black. The setting for this chapter of the teaser trailer = Deal seafront. Due to the overcast weather, pathetic fallacy helps to build towards the idea of something foreboding. Enter Protagonist. Protagonist is between the age of 18 - 25, wears a grey tracksuit and grey beanie hat. The grey colouring of clothing connotes isolation and detachment. This foreshadows how the protagonist becomes a victim of the virus that detaches him from normality and his senses. Medium tracking shot follows the young man whilst he travels along pathway located next to seafront (3 seconds). Cut to close-up tracking shot of protagonists face (2 seconds). This shot allows the audience to see the finer details of the protagonists face. Also, spectator is able to acknowledge that the protagonist is listening to music through his earphones. Cut back to medium tracking shot (3 seconds). Cut back to close-up tracking shot of protagonists face. Begins to have a nose bleed. Initially, he thinks that it might be nasal fluid so he thinks nothing of it and just sniffs. Whilst the blood continues to drip, passers-by start to stare (possible point-of-view shot) (2 seconds). Eventually, protagonist starts to feel blood touching his lips; sudden realisation that it was blood all along. Front facing tracking shot stops abruptly much like the protagonist. This helps to convey across to the audience, how the protagonist is confused about what has happened (the normality in his world has stopped). Protagonist starts to wipe nose with the back of his hand unable to stop the bleeding. Tracking shot facing protagonist begins to move away whilst protagonist is stood centre. Disequilibirium is established. Cut to black.

(Possible zooming out from television screen). News report is displayed on-screen. The report contains information regarding a virus that is sweeping across many regions of the country as well as world wide. Moreover, the virus's presence having a strain on the public health system (especially accident and emergency departments) as well as the symptoms of the virus itself are highlighted within the report. Sound bridge of news reporter begins. As the news reporter continues his or her's report, relevant images that match what is being reporter appears on screen. Visual montage begins. The senses of individuals start to deteriorate. Firstly, the ability to smell and taste (shot of individual attempting to hear conversation after losing hearing) and sight (blurred vision). The protagonist first realises that smell and taste are going when he cannot taste anything within his kitchen (coffee, mustard, onion). Protagonist's surrounding environment enters a dystopian state; individuals begin to vandalise property, looting from shops. Potential CCTV footage of rioters. Shots of various abandoned public places (streets, shops, parks) adds to the audiences understanding of loss of normality.

11 January 2015

Equipment Required When Shooting

Horror Make-up
Even though those that are acting will already be in full costume and make-up, having a small amount of horror make-up on location, allows any corrections to be made in the event of clothing smudging the area or sweating.

First-Aid Kit
A first-aid kit containing plasters, bandages, antiseptic wipes and rubber gloves in the event of an injury (see risk assessment).

Food
Bring a packed lunch, drinks and snacks as where we plan to film doesn't have access to local shop.

Spare Clothing
Depending on what the weather is like, cast and crew could bring a spare hoody or jumper as the temperature may decrease.

Tripod
To help with the elevation and steadiness of the camera we are using to film with.

Rain Cover
To protect both cameraman and camera used to film with.

Spare Memory Cards
Encase there is very little or no filming space on the memory card already in the camera.

Sound Recording Microphone
To record ambient sound as well as actors voices.

Camera (Canon EOS 1100D)
To film the necessary shots needed to create our virus sub-genre teaser trailer.

Camera phone or Smartphone
If for any reason, the camera decided to stop working, my group and I can potentially use one of our phones to film the remainder shots needed for completion.

Camera Charger

Myself or another group member will charge the camera before first use and every time it is used after.

Camera Dolly

In order to create a smooth, cinematic look to shots for our teaser trailer.

Risk Assessment - Updated

A hazard is anything that may cause harm, such as chemicals, electricity, working from ladders, an open drawer etc.The risk is the chance, low or high, that somebody could be harmed by these and other hazards together with an indication on how serious the harm could be. Below, is a collated list of hazards that my group and I have considered in order to take as much precaution as possible for when we shoot on location. Moreover, if my group and I have knowledge on potential hazards, we are able to take steps towards gathering what is needed (i.e. first aid equipment) in order to deal with the hazard.





10 January 2015

9 January 2015

Research Ancillary Products - Class Discussion

Friday 9th January 2015

Within this lesson, my classmates and I reviewed and discussed the importance of how a film is advertised and what forms of distribution the consumer is presented with everyday; whether the consumer actively seeks the information (through film magazines, newspaper film critics reviews etc.) or the product comes to them (passive consumption) through forms such as television advertisements and newspaper advertisements.

One way of deconstructing visual and textual messages is through the use of semiotics. Semiotics allow the audience to identify the many elements used within a text and become aware of how media texts communicate with the consumer. In total, there are three levels of semiotics; syntactic, representational and symbolic.

Syntactic Level

This is the most basic level of analysis; it identifies the denotations and describe what the text is actually presenting. By focusing on the immediate impression, the consumer is able to question presentational elements such as the use of colour, layout, dominant elements and how it effects the consumer themselves.

Representational Level

This level examines the meaning of something or someone. At this level, the relationship between key concepts, ideas and concepts within a text (i.e. film poster, film trailer, Arthouse or Mainstream film magazine) should be acknowledged. As well as this, representational level makes you consider the linking of elements in layout, editing etc.

Symbolic Level

This level revolves around how the consumer can search for hidden meanings or connotations that relate to ideology ( a system of ideas and ideals which form a persons opinion) and institution (an organisation founded for a religious, educational, professional or social purpose).

Sign systems have two elements - signifier and signified. The signifier is the thing represented by a sign. The signified is the concept being represented. Many signs tend to be polysemic in the way they carry many signifieds just from one signifier. For example, the signifier of a knife dripping blood on a horror poster has many signifieds associated with it (I.e. torture, death, pain, injury, hurt etc.).

In order to understand the importance of film promotion in its many forms, my classmates and I analysed three theatrical trailers and the covers of Mainstream and Arthouse film magazine covers as well. Not only this, we also acknowledged the similarities and differences between the two forms of distribution and the key features that were reoccurring such taglines, colour schemes, mise-en-scene, character stance and positioning etc. The trailers my classmates and I analysed were Peter jackson's final instalment of 'The Hobbit' fantasy trilogy 'The Hobbit - Battle of The Five Armies', David Fincher's thriller 'Gone Girl' and Alex Garland's Sci-Fi/Thriller 'Ex Machina.










It is important that genre is established in a trailer as it grabs the attention of audiences that studios know will want to see the film. For example, if the film is from the horror genre,  admirers of horror will want to see the film when it is exhibited compared to someone from another audience demographic who are more interested in then latest romantic comedy.  The trailer’s voiceover or text on screen will sometimes quite overtly compare a new film to a previous, successful film that the studio released in the same genre (e.g. "From the people who bought you…"). When choosing moments from the film, the film studio will often choose a range of sequences (action, romance, comedy) to show that their film has ‘something for everyone’.


Typical narrative structure is often broken down in this way:

1. Opening (establishes setting and introduces character)

2. Build up - Relationships are established. Development of characters and their world

3.
Problem: a dilemma or series of complications.  Characters are faced with an obstacle to overcome a mystery to solve, or often more than one

4.
Events: a series of events/action as characters try to overcome obstacle, solve problem, discover truth and so on.  Further complications may arise in the process

5.
Resolution: the protagonists are victorious, problems are solved, truth revealed

6.
Ending: characters reflect on events, reinstate relationships and look forward.

Occasionally people complain that film trailers give far too much information
 away.  An effective trailer avoids any suggestion of resolution and ending, perhaps just a hint that the protagonist is going to learn an important lesson.  The intention is to leave audiences wanting more, not feeling they have seen all the ‘best bits’ already.  The key events are often put in non-chronological order so the actual film will not be too predictable.


Once key moments from a film have been chosen the editors who cut the trailer refer to editing conventions
 that can provoke the intended emotions and begin to tell the story. The following are some examples that can be seen in horror, action and fantasy:

1. Long shots to establish character, setting and the 'dilemma'

2.
Fades to black that suggest shifts in time

3.
Transitions accompanied by booming SFX, building tension and placing significance on the text on screen – often white on black

4.
Short shots and quick cuts of some of the most exciting moments from the film, the ‘events’ that lead to resolution but not necessarily in chronological order

5.
Quiet music to establish story, menacing music to highlight villains, build to a crescendo

6. S
udden moments of quiet and silence between and after music and SFX, which have equal impact on mood and pace.

Trailers for a comedy are very different.  Editors can play fast and loose with transitions to create a lighter touch.  The use of split screens, wipes and sound effects become acceptable as the film is not to be taken seriously. The voiceover and text on screen will most likely feature the film’s USP, its unique selling point.  This will be something that can be communicated on a poster.  If lots of the chosen moments of the film feature character dialogue then these phrases may appear on screen to read instead.  Here is a selection of commonly used techniques:

  • 'This Season'… (creates a sense of anticipation)
  • 'From the people who brought you…' (refers to established audience)
  • 'Based on the unbelievable true story…'
  • 'Based on the bestselling book…'
  • Star names (actors or director)
  • The title (often heard and seen at the same time to cement it in viewers' minds)
  • Official website so audiences can find out more
Aside from these persuasive features however, the language on screen and in the voiceover can also establish the narrative.  Words chosen can suggest key themes and summarise the plot in a grand way to suggest the plot is timeless and universal.  Some clichéd examples are:

One man's destiny…
…They will find hope where they least expect it
…She will face her biggest challenge

...It will change their lives forever!

...Experience a new kind of fear



Basic Rules For Filming

The amount of planning needed generally depends on the scale and complexity of filming. In order for our filming to be as efficient and as safe as possible, I have taken the time to assess what basic rules should be applied prior to filming and when on-location.

1. Know where we are going. By using a navigating programme such as Google Maps or something similar, my group and I are able to acknowledge an unfamiliar environment or location before we arrive. Moreover, as a group, we are able to discuss whether or not the location is easily accessible to all cast and crew.

2. Keep contact details of everyone involved within filming (this consists of all cast and crew) as well as those of parents. This is to ensure that in the event of an emergency, a member of family can be informed on what has happened to their son/daughter.

3. Plan how much filming time will be needed to ensure that we have an adequate amount of battery life and charge the day before the shoot. As well as this, to be on the safe side, assume that my group and I will need to film longer than planned.

4. Test filming and sound equipment before leaving home and school. Not only does this mean less chance of taking any unnecessary equipment to the filming location but, it allows my group and I to find a replacement as soon as possible in order to continue the teaser trailer's production.

5. Clean equipment prior to shoot. This ensure that lenses are smudge and fingerprint free before shooting. If for any chance this happens when on-location, bring alcohol free cleaning wipes or tissues.

6. Do a full sound check at different frequencies and sensitivity levels using the sound equipment provided.

Potential Soundtrack Sources

After searching online for copyright music, I have collated a list of useful websites and gathered information regarding the services they provide that my group and I can use when creating our teaser trailer soundtrack.




Freesound Website - (https://www.freesound.org/)


Freesound aims to create a huge collaborative database of audio snippets, samples and recordings released under Creative Commons licenses that allow their reuse. Freesound provides new and interesting ways of accessing these samples. They also aim to create an open database of sounds that can also be used for scientific research.


Freesound was established in 2005 and is currently being maintained and developed by the Freesound team composed by current and former researchers and students of the research group. Freesound can exist due to the support of Universitat Pompeu Fabra, anonymous user donations and t-shirt sells, which provides them with the needed hardware infrastructure to handle the site





Jamendo is a music website and an open community of independent artists and music lovers. They refer to themselves as"the world's largest digital service for free music". Since the beginning in 2005, Jamendo's music has been licensed under Creative Commons licenses. Applied to all songs, these licenses allow artists to publish their music and preserve their rights while providing users the freedom to download it for free and redistribute at least non-commercially, with other permissions varying by license. 


The goal of Jamendo is to be the link between artists who want to share their music and audiences around the world, both private and professional. At the centre of Jamendo is an economic model that grants free music downloads for web users, while at the same time providing revenue opportunities for artists through commercial uses, via the music licensing platform Jamendo Licensing which sells licenses for music synchronisation and background music; the website has a community of over 2 million members in total.

Shooting Schedule - Wednesday 9th January 2015

Wednesday 9th January 2015

Individuals present

Rosie Lines (Myself) - Present
Dean Fisher - Present
Jasmine Rosser - Absent (due to illness)

Equipment Taken To Filming Location


Horror Make-up

Even though those that are acting will already be in full costume and make-up, having a small amount of horror make-up on location, allows any corrections to be made in the event of clothing smudging the area or sweating.

First-Aid Kit
A first-aid kit containing plasters, bandages, antiseptic wipes and rubber gloves in the event of an injury (see risk assessment).

Food
Bring a packed lunch, drinks and snacks as where we plan to film doesn't have access to local shop.

Spare Clothing
Depending on what the weather is like, cast and crew could bring a spare hoody or jumper as the temperature may decrease.

Tripod
To help with the elevation and steadiness of the camera we are using to film with.

Rain Cover
To protect both cameraman and camera used to film with.

Spare Memory Cards
Encase there is very little or no filming space on the memory card already in the camera.

Sound Recording Microphone
To record ambient sound as well as actors voices.

Camera (Canon EOS 1100D)
To film the necessary shots needed to create our virus sub-genre teaser trailer.

Camera phone or Smartphone
If for any reason, the camera decided to stop working, my group and I can potentially use one of our phones to film the remainder shots needed for completion.

Camera DollyIn order to create a smooth, cinematic look to shots for our teaser trailer.

What the day consisted of

Dean and I decided to begin filming the beginning sequence of our teaser trailer. This sequence consists of our protagonist carrying out his everyday routine and order of events i.e. morning jog along the seafront whilst listening to music through his earphones. This sequence allows the audience to establish normality and the equilibrium the protagonist lives by which is to later be broken. I attempted to film alongside Dean using a medium close-up yet this unfortunately did not go to plan. Firstly, rain landed on the camera lens and secondly, the unstable steadiness of the camera dolly on the pavement meant that keeping track of Dean at the same pace as he was running was difficult; this
meant that he would occasionally move out of frame.

7 January 2015

Shooting Schedule - Monday 7th January 2015

Monday 7th January 2015

Individuals present

Rosie Lines (Myself) - Present
Dean Fisher - Present
Jasmine Rosser - Absent (due to illness)

Equipment Taken To Filming Location


First-Aid Kit

A first-aid kit containing plasters, bandages, antiseptic wipes and rubber gloves in the event of an injury (see risk assessment).

Tripod
To help with the elevation and steadiness of the camera we are using to film with.

Rain Cover
To protect both cameraman and camera used to film with.

Spare Memory Cards
Encase there is very little or no filming space on the memory card already in the camera.

Sound Recording Microphone
To record ambient sound as well as actors voices.

Camera (Canon EOS 1100D)
To film the necessary shots needed to create our virus sub-genre teaser trailer.

Camera phone or Smartphone
If for any reason, the camera decided to stop working, my group and I can potentially use one of our phones to film the remainder shots needed for completion.


Camera Dolly

In order to create a smooth, cinematic look to shots for our teaser trailer.

What the day consisted of

Dean and I went out to two of our filming locations today (Walmer Seafront and Marke Wood Park). Our aim was to see the 
hindrances of each outdoor filming location and how we could aim to work around them either by changing location entirely or filming specific parts. Unfortunately, due to unforeseen weather, Dean and I had to postpone the filming of majority of scenes required partly due to continuity errors and partly due to rain touching the camera lens even with rain cover in use. The scenes that Dean and I did end up on filming included close-up shots of inanimate objects such as the roundabout within the children's playground, a P.O.V shot from the an infected individuals perspective and a low angle shot of a puddle.

6 January 2015

Risk Assessment Requirements

As part of managing the health and safety of the cast and crew when on shoot and on location, my group and I need to think about what might cause harm and take reasonable steps to prevent harm from happening; this is known as a risk assessment.

According to UK Government website 'Health and Safety Executive' (http://www.hse.gov.uk/risk/controlling-risks.htm), if there are fewer than five individuals within the work environment, a risk assessment is not needed. But, in this case, myself (Rosie Lines), Jasmine Rosser and Dean Fisher (all Advanced Level Media Studies students) need to produce a virus sub-genre teaser trailer that requires volunteer extras for occasional scenes. We have casted performers from the Performing Arts department at Castle Sixth Form. When a finalised production schedule has been produced, a list of actors and the potential risks they may have to face will be published on my blog. Altogether, there will be no greater then six individuals on set at on time (three crew members and three actors).

A risk assessment helps with the process of identifying sensible measures to control the risks on set and on location. My group and I have had to consider how accidents and ill health could happen and concentrate on real risks - those that are most likely and which will cause the most harm. The process consists of -

 - Identify the hazards
 - Decide who might be harmed and how
 - Evaluate risks and decide on precautions
 - Record findings
 - Review assessment and update if necessary

What I have to remember is that a hazard is anything that may cause harm, such as chemicals, electricity, working from ladders, an open drawer etc. The risk is the chance, low or high, that somebody could be harmed by these and other hazards together with an indication on how serious the harm could be.

5 January 2015

Release Form

CONTRIBUTOR’S RELEASE FORM

NAME OF CONTRIBUTOR -

ADDRESS OF CONTRIBUTOR -

DESCRIPTION OF CONTRIBUTION -

DATE OF CONTRIBUTION -

CONTRIBUTOR CONTACT NUMBER -

I (NAME OF CONTRIBUTOR) AGREE TO CONTRIBUTE TO AND PARTICIPATE IN THE ABOVE PROJECT, THE NATURE OF WHICH HAS BEEN FULLY EXPLAINED TO ME. I HEREBY GIVE CONSENT TO THE USE OF MY IMAGE WITHIN THE COURSEWORK PROJECT THAT WILL ALLOW ROSIE LINES TO ACHIEVE HER OVERALL FINAL MEDIA A-LEVEL GRADE.

ALL IMAGES WILL BE SHARED WITH ROSIE LINES (STUDENT), MISS. MACDONALD (TUTOR), ROSIELINESMEDIAA2.BLOGSPOT.CO.UK (BLOGGER), EXAMINING BOARD (OCR) AND OCR EXAMINER.

SIGNATURE OF CONTRIBUTOR -

SIGNATURE OF MEDIA A-LEVEL STUDENT -

DATE -

ADDRESS OF MEDIA A-LEVEL STUDENT -

MEDIA A-LEVEL STUDENT CONTACT NUMBER -

4 January 2015

Horror Film Title Comparisons

In order for my group and I to have a better understanding into horror genre title fonts (especially the virus sub-genre), I have analysed three film titles that I could potentially have an impact on the final group decision made for our virus sub-genre title font. Being able to acknowledge the conventions of horror film titles helps to influence what final virus sub-genre font is used within our teaser trailer.

‘I Am Legend’

The use of upper case lettering for all three words suggests dominance. Therefore, it could be interpreted that the protagonist within the film is in control within the disorganised and chaotic environment that they are faced with. The juxtaposition of colours (black and white) adds further to the audiences understanding of the relationship between good (protagonist) and the enemy (the infected). This supports Levi-Strauss’ theory.



'28 Days Later'
                                                               
 Much like mathematical fractions (dominator and numerator), the number of days remaining dominates how long individuals have had to deal with the virus' damage. Upper case lettering gives the appeal of authority and the scratch effect connotes desperation. The colour red symbolises anger and strength and black symbolises fear and death therefore, the font is able to foreshadow the films narrative.