Above, is our final ident design. After researching the codes and conventions of existing idents, my group and I collated a list of potential effects to add to our own ident design. Dean was responsible for the design you see here. This stage of the production process wasn't dependent on receiving feedback from our target audience as idents are an opportunity for a production company to create something visual that represents what they are all about. Occasionally, Dean would ask Jasmine and I for feedback on whether or not the ident he was creating conveyed across what our group was about. Moreover, Dean also decided our production company name 'Last Minute Productions'. Jasmine and I thought this summed up our group and our teaser trailer assignment nicely; not only was our A-level media class allocated a limited amount of time (making everything feel last minute) but Jasmine, Dean and I have all experienced first hand the responsibilities and tasks carried out by professional production companies (all be it on a smaller scale).