Hammer
The fading of key moments from previous Hammer productions in concept art form, adds to the audiences understanding on what Hammer are known for and what to expect from the following film; although, images used may require the spectator to have prior knowledge of what film each shot of concept art belongs to. The word 'Hammer' is the textual information within the ident, yet this is only fully visible until the end of the zooming out motion of the camera. Total duration of the ident = 12 seconds; having an ident less then 30 seconds in duration allows the spectator to remain interested and prepare themselves for the following film for a reasonable amount of time. Through gender neutral colours (reds, black, whites and blues), Hammer can appeal to both genders whilst following horror conventions. The quickening pace of the drum reminds me of a heart beating. Therefore, Hammer can begin to create tension even before the film has begun (foreshadowing).
Twisted Pictures
Within Twisted Pictures' ident, the codes and conventions of this production company's specific horror sub-genre is evident not only through visuals but through sound as well. Lower case grey lettering is a visual metaphor for the victims that are typically tortured or harmed within Twisted Picture productions having no power. According to Bourncreative ( http://www.bourncreative.com/meaning-of-the-color-grey/) the colour grey affects the mind and body by causing unsettling feelings; this relates to how Twisted Pictures' objective is to unsettle and unnerve the spectator. The tightening of thorns (much like rope) around the lettering adds to the idea of torture. Personally, I think the appearance of the metal stake and thorns looks similar to the rod of Asclepius; the Rod of Asclepius is a symbol associated with healing and medicine. Yet this juxtaposes what the audience see as scratch marks are visible once the thorns moves away. As well as this, pathetic fallacy is evident through the lightening flash that frightens both the enemy (torturing thorns) and the spectator. The duration of this ident is 11 seconds.
Blumhouse
Blumhouse
Point of view shot throughout showing a male individual struggling to find a escape route from his uneasy and tormenting environment; the flickering of light throughout further adds to the struggle. Blumhouse make it know that they specialise in variety of horror sub-genres through a variety of mise-en-scene. For example, floating chair and bible suggests paranormal and blood seeping through the walls and damp growing on the walls suggests home invasion. Heavy breathing and an increasing heartbeat plays throughout as well as doors slamming, child's voice and a musical box which all increase in volume until they abruptly stop leaving only the ambient sound of the light bulb buzzing to be heard. The duration of this ident is 00.15 seconds.
